Surveys have always been the most effective means of determining customer perception of a product or service. As e-commerce gained far expected results in terms of trade and exchange, along with rise quite a lot of efficient market research methodologies. However surveys remained as a key aspect of any market research and analysis conducted. Blogs, forums and community pages were found to be an excellent platform for customers to share their thoughts and experiences. However analyzing these several thousands of websites for market study is quite tedious and the data collected may not be reliable. With the wide spread of social networking websites, it became even more tedious to collect customer response. Hence the conventional methodology of conducting survey remained as the most effective means of understanding customer perceptions.
However the old paper survey methodology is not effective when it comes to e-commerce. The customers could be from different parts of the world and also people are no longer interested in filling out long list of questionnaires and writing a product review. They would rather prefer going to a blog or forum and scribbling down what they want to say. Thus the need for an automated surveying system arises. The web based customer survey software is found to be the most effective market research tool. The online survey software can be easily integrated to your existing website and can be used to store and retrieve data from the database. Customer suggestions, feed backs, their requirements and expectations, everything can be captured effortlessly using an online survey system.
Ease of use offered by the online survey software makes it more preferred among the business groups and customers. It can be easily integrated to your existing system and doesn’t require any technical expertise to run the system. You get an insight about the brands reputation and the customer expectation about you. These applications let you create surveys with any number of questions and answers for data collection, reporting and analysis. Market research and customer feedback can be clearly determined by creating multiple surveys. iScripts EasyWebSurvey is such a free web based customer survey application that allows open response, single response or multiple responses for a survey.
Surveys can be deployed in both email and web link options. The clients can either respond from their mailboxes or they can directly access survey using the web link. The system is designed to collect data in the most accurate manner and display it for you. You can have quick look at your products market value with the help of online survey software. Automatic reports generated with graphical representations based on the survey input can be used in real-time result analysis and market research. The system is hosted on your server and hence you can have complete control over the survey strategies.
The scalability offered in terms of number of users, number of questions and answers, number of surveys and other recurring surveys and more is very high for the web based customer survey software. Accuracy of the data collected is the most beneficial factor. The software designed to capture customer responses to a database and present information in a most understanding manner upon requests. Bar charts and pi charts are used for professional market research. The online survey software can always give you a clear idea about what your customer’s expectation is and thus helps in making strategic business decisions. By ensuring you are in pace with the customer, you are placing yourself in a competent position among your contenders.